Media training

On the media side, we support corporate customers by training staff who are likely to be exposed to media interviews, and journalist requests.

As a starting point, we offer a dedicated set of training modules, which allows companies to put together a programme that is tailored to their needs. We also offer bespoke one-to-one mock interviews to ensure employees become comfortable with different journalistic interviewing techniques (local, B2B, newswire, and national).

Core units include:

  • The business of news
  • The rules of reporting
  • The process of reporting
  • Becoming newsworthy
  • Interview preparation
  • Balance and control
  • Mistakes and inaccuracies
  • Podcasting and webinar techniques
  • Live panel and debate hosting