A purposeful, profitable events business.
Rhotic Media was founded in 2018 to challenge the norm in financial marketing. Today we run events for three business communities, advise firms on their marketing and hold The King's Award for Enterprise for Promoting Opportunity.
From 2018 to the King's Award
Our beginning
Founded on 6 April 2018 by Joe McGrath, drawing on two decades of experience in financial services. Months later he was joined by former colleague Elizabeth (Liz) Pfeuti, now Chief Operating Officer.
Investing in potential
Our degree apprenticeship scheme opens a path into media careers, combining practical experience with academic qualifications.
Financial Promoter launches
The UK's first print and digital title for financial services marketers, and the community behind Financial Promoter Live! and the Financial Promoter Awards.
Capital Pioneer launches
Launched in February 2025 to explore digital assets through a capital markets lens, with a summit that brings the sector together.
The King's Award for Enterprise
Rhotic Media is honoured with a King's Award for Enterprise for Promoting Opportunity, recognising outstanding achievement in talent development and social mobility.
Enterprise Essex takes the stage
The Enterprise Essex Show opens in Colchester on 17 February, followed by the inaugural Enterprise Essex Awards.



Commercially minded and mission driven
We champion opportunity, diversity and impact at every level of the business.
Purposeful profit
Profitability should go hand in hand with progress. We aim to uplift our people, deliver for clients and contribute to society without compromising on commercial success.
Tackling inequality
Opportunity is still too often the privilege of a few. As we grow, so does our responsibility to change that.
Broadening access
We have signed up to multiple initiatives that widen access to careers in media and marketing, and we champion inclusive hiring.
A culture of merit
Our business is built on talent, grit and hard work. Anyone with those qualities should be able to forge a meaningful career.
Driving sector change
We aim to support greater diversity across the wider sector, so that no one's potential is limited by their background.
In our community
Charity partnerships, schools careers outreach, paid internships, personal finance education and support for women's football.
Recognised every year since 2018
A long list of awards and accolades for the business and its people.
2026 3 wins
- WinnerKing's Award for Enterprise (Promoting Opportunity)
- WinnerEliteBusiness100 (UK’s Top 100 SMEs, No.55)
- WinnerState Street UK Institutional Press Awards, Best Newcomer (Evy Williams)
- ShortlistMulticultural Apprenticeship Awards, Apprentice of the Year (Megan McCabe)
- ShortlistMulticultural Apprenticeship Awards, SME Employer of the Year
2025 2 wins
- WinnerUK Apprenticeship Guide Awards (Best Small Employer)
- WinnerAnglia Ruskin University Entrepreneur of the Year (Joe McGrath)
- FinalistAccess All Areas Event Awards (Creative Agency of the Year)
- FinalistUK Apprenticeship Guide Awards (Apprentice of the Year, Evy Williams)
- FinalistEN Indy Awards (Best 365 Community, Financial Promoter)
- FinalistEN Indy Awards (Best Commercial Team)
- FinalistPPA Independent Publisher Awards (Editor of the Year, Niamh Smith)
- FinalistPPA Independent Publisher Awards (Launch/Relaunch of the Year, Capital Pioneer)
- FinalistPPA Independent Publisher Awards (Writer of the Year, Evy Jane Williams)
- FinalistGreat British Workplace Wellbeing Awards (Best SME Wellbeing Workplace Strategy)
2024 2 wins
- WinnerUK Content Awards (Outreach Campaign of the Year)
- WinnerAMCP MarCom Awards (Best Specialist Event)
- Highly commendedFSF Marketing Effectiveness Awards, Young Marketer of the Year (Megan McCabe)
- FinalistUK Content Awards (Non-Profit Campaign of the Year)
- FinalistEN Indy Expo Awards (Best Independent Trade Show Launch, Financial Promoter Live! 2024)
- FinalistEuropean Content Awards (Outreach Campaign of the Year)
2023 2 wins
- WinnerUK Social Mobility Awards (Best Start Up)
- WinnerAMCP MarCom Awards (Best Trade Magazine)
- FinalistInternational Content Marketing Awards (Best Use of Print)
- FinalistBusiness Post GID Awards 2023, Emerging Leader (Joe McGrath)
2022 1 win
- WinnerGreat British Entrepreneur Awards 2022 (John Caudwell Award)
- Roll of honourUK Social Mobility Awards 2022
- Runner-upBPP Apprentice Employer of the Year
- FinalistWomen in Pensions Awards (Liz Pfeuti)
- FinalistHeadlinemoney Investment Journalist of the Year (Stephanie Baxter)
- FinalistHeadlinemoney Pensions Journalist of the Year (Stephanie Baxter)
- FinalistState Street Investment Journalist of the Year (Nick Reeve)
- FinalistState Street Investor Services Journalist of the Year (Stephanie Baxter)
- FinalistState Street Alternatives Journalist of the Year (Nick Reeve)
- FinalistState Street Regulation Journalist of the Year (Stephanie Baxter)
2021 1 win
- WinnerBPP Apprentice Employer of the Year
- Highly commendedAegon AM Broadcast Journalist of the Year (Ellie Duncan)
- Highly commendedAegon AM Investment Journalist of the Year (Hannah Godfrey)
- FinalistHeadlinemoney Mortgage Journalist of the Year (Joe McGrath)
2020 1 win
- WinnerState Street Pensions Journalist of the Year (Stephanie Baxter)
- FinalistState Street Pensions Journalist of the Year (Nick Reeve)
2019 4 wins
- WinnerState Street Passive Investment Journalist of the Year (Liz Pfeuti)
- WinnerState Street Investor Services Journalist of the Year (Liz Pfeuti)
- WinnerState Street Market Commentary Journalist of the Year (Liz Pfeuti)
- WinnerState Street Alternatives Journalist of the Year (Liz Pfeuti)
- Highly commendedWTW Reinsurance Journalist of the Year (Joe McGrath)
- Highly commendedWTW Pensions Journalist of the Year (Liz Pfeuti)
- Highly commendedWTW Investment Journalist of the Year (Liz Pfeuti)
2018 1 win
- WinnerWTW Investment Journalist of the Year (Liz Pfeuti)