Marketing consultancy led by people who know the subject.
We advise financial services firms and SME businesses on their marketing. Our consultants are seasoned, technical experts who plan, oversee and create content strategies, so that every piece of marketing material is relevant to the audience it is meant to reach.
Technical markets need technical marketers.
A pension trustee, a reinsurance broker and a head of trading each know within a sentence whether the person writing to them understands their world. Marketing that gets the detail wrong loses them.
Rhotic Media was founded in 2018 on two decades of experience in financial services. Our senior team has been recognised repeatedly for specialist work in pensions, investment, insurance and investor services, and those are the people who lead client engagements.
We work as consultants. We set direction, supervise delivery and hold the work to a technical standard, alongside your in-house team and the suppliers you already use.
Plan, oversee, create.
Marketing strategy and planning
We define who you need to reach, what you need to say to them and where, then turn that into a plan with clear objectives and measures.
Senior technical oversight
Our experts stay on the work. They direct programmes and review marketing materials for accuracy, relevance and fit with the strategy.
Content strategies
We create the content strategy that delivers the plan: themes, messages, formats and a calendar your team can run with confidence.
Training for in-house teams
Practical training that helps marketing and communications teams explain complex financial subjects clearly.
Event marketing
We help sponsors and exhibitors plan what they say and do at our events, so the investment produces conversations and leads.
Financial services and SME business
Financial services
Marketing consultancy for firms across capital markets, (re)insurance and personal finance.
SME business
The same senior thinking, scaled for owner-managed and growing businesses: clear positioning, a practical marketing plan and guidance on what to do first.
Selected work
Case studies from across capital markets, (re)insurance and personal finance.
Talk to a consultant
Tell us what you are trying to achieve and we will tell you how we would approach it.