Challenge
Rhotic partnered with the M&A division of a global insurance broker to deliver an annual report and breadcrumb content to bring clarity to a complex and shifting market.
Solution
Despite a decline in global deal volumes and values, our work spotlighted the resilience of the M&A insurance sector, particularly across mid-market transactions and emerging areas of risk. The report served as both a strategic overview and a practical guide, supporting clients, brokers and insurers as they navigated uncertainty.
Our engagement began with high-level intake workshops, bringing together senior stakeholders to establish direction and surface key concerns. We processed and distilled volumes of qualitative and quantitative data, crafting a clear narrative and highlighting insights that resonated with a segmented audience.
Alongside the editorial work, we maintained close coordination with the firm’s PR team to ensure content delivery aligned with broader communications objectives.
The campaign exceeded expectations, driving client engagement through actionable intelligence, reinforcing the firm's market leadership by showcasing its technical depth, and elevating brand visibility within the global M&A insurance space.