Trading and Technology

Rhotic helps organisations operating at the heart of institutional trading with marketing that reflects the pace, data focus and complexity of the industry. 

Our clients include trading venues, post-trade specialists, stock exchanges, software providers, data centres, fintech platforms, tech PR agencies and web consultancies. Whether you are managing infrastructure, driving innovation or facilitating liquidity, we help you communicate with clarity, authority and relevance.

Our experience spans the entire trading lifecycle. We work with firms involved in clearing and settlement, algorithmic engines, market surveillance, co-location services, connectivity networks and regulatory technology. 

Our understanding of these technical domains allows us to craft messaging that resonates with stakeholders ranging from regulators and institutional clients to media partners and market participants.

We offer strategic and creative support across:

• Brand strategy and market positioning, tailored for trust-based and high-performance environments
• Product launches, service campaigns and sales materials designed for technical audiences and procurement professionals
• Whitepapers, policy briefings and regulatory insights to support thought leadership and client engagement
• Event content, speaker preparation and full conference production, aligned with key industry narratives and audience priorities
• Website copy, platform messaging and digital assets for exchanges, fintech platforms and infrastructure providers
• Communications consultancy for PR firms and digital agencies working with capital markets clients

We work with disruptive fintechs and established institutions alike. Whether the goal is to refine messaging, enhance visibility or drive commercial growth, we bring sector knowledge and creative rigour to every brief.

From low-latency infrastructure to post-trade innovation, and from smart order routing to liquidity aggregation, our marketing helps institutional trading firms speak with purpose, precision and professional credibility.