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Our Story

When we founded Rhotic Media we wanted to challenge the norm in financial marketing, connecting brilliant minds with impactful storytelling. Our journey is marked by bold ideas, a commitment to social mobility, and a relentless drive to elevate marketing standards.

Capital markets meet digital assets

Launched in Feb 2025, Capital Pioneer explores digital assets through a capital markets lens, offering daily insights and hosting a unifying Summit.

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Marketing news for financial services

Launched in 2023, Financial Promoter is the UK’s first print and digital title for financial services marketers, later winning Best Trade Magazine at the MarComm Awards.

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Media careers through inclusive apprenticeships

Launched in 2019, our degree apprenticeship scheme offers driven individuals a path into media careers, combining practical experience with academic qualifications and championing inclusive progress.

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Our story

  • 2018

    Founded on 6 April 2018 by Joe McGrath, Rhotic Media was born from two decades of experience in financial content and a desire to create something distinctly different in the industry.

    Just months later, Joe was joined by former colleague Elizabeth (Liz) Pfeuti, now our Chief Operating Officer. In the same year, Liz was named WTW’s Investment Journalist of the Year, the first in a long line of accolades for our growing team.

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Smart strategy. Impactful ideas. Drop us a line and let’s get started

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