Challenge
As momentum started to build behind London’s capital markets reforms, a leading investment bank appointed Rhotic to highlight the city's renewed competitiveness in IPO and fundraising activity.
Solution
Our campaign showcased the bank’s depth of expertise in supporting UK CEOs, founders and growth-stage firms in raising capital.
We amplified key regulatory shifts, including FCA updates and new stewardship codes, through thought leadership, a comprehensive hero report, events support and survey-driven content built on insights from FTSE leaders.
The result was a vibrant narrative that encouraged stronger company-investor alignment and positioned the bank as both market expert and policy influencer.
Working alongside PR and design partners, Rhotic delivered a campaign that elevated brand visibility, sparked fresh interest among client groups and achieved award-winning recognition, reinforcing London’s strength and the bank’s leadership in shaping its future.