Defending reputation with precision marketing

When our client faced persistent attacks questioning their financial stability, they turned to Rhotic for a strategic defence. The brief was clear: counter misinformation, reassure stakeholders and restore brand confidence.

We developed a phased campaign — Education, Defence, Elevation — combining powerful content, compelling events and award-focused initiatives. By collaborating with the client's Legal team, we surfaced evidence of robust insurance and compliance frameworks, positioning the firm as a standard-bearer for client money protection.

Using audience segmentation, we crafted a tailored set of defensive themes and produced assets mapped to the campaign’s trajectory. We also placed senior leaders on high-profile stages, amplifying their expertise and strengthening perceptions of trust.

The impact was immediate and lasting: industry rumours stopped, client approval soared and new business picked up pace. Rhotic’s blend of strategic marketing, smart content and deep financial sector knowledge proved the most effective shield against reputational risk.