White papers are a great way for companies to demonstrate superior market knowledge and showcase the skills and sector understanding of their teams.

Whether its addressing regulatory themes, articulating commercial risks, or even the implications of macroeconomic trends, these extended essays allow technical experts to speak to communities with authority and structure.

White papers can be commissioned as one-off projects or as part of broader marketing campaigns. When combined with smaller articles such as blogs, opinion pieces, and news stories, then can inject real depth into complex content campaigns.

To amplify the effectiveness of your white papers, align the topics with forthcoming news agenda items by commissioning a content calendar to improve reader appeal.